Why is Product Packaging Design Important to Ecommerce Success?

May 4, 2023 /

When it comes to e-commerce success, product packaging design is often overlooked. However, product packaging plays a crucial role in attracting and retaining customers. A well-designed package can set your brand apart, create a positive customer experience, and increase sales. In this blog, we will look at the importance of product packaging design in e-commerce success and provide examples of Indian brands that have used packaging design to their advantage.

  • Brand Identity and Recognition

Your product’s packaging design directly reflects your brand’s identity. A well-designed package can create an easily recognisable and memorable visual identity. Using consistent branding across all of your product packagings, you can create a cohesive and recognisable brand image that places you apart from your competitors. This helps increase brand recognition and establishes brand loyalty, ultimately leading to increased sales.

One example of a brand that has established a strong brand identity through its packaging design is Paper Boat. The beverage company’s packaging design features vibrant colours and unique illustrations that reflect the company’s focus on natural, healthy ingredients. This consistent design across all its products has helped Paper Boat establish a strong brand identity and recognition among its customers.

  • Visual Appeal

Your product packaging is often the first customer interaction with your brand. A well-designed package can create a visually appealing experience that catches the customer’s eye and encourages them to purchase. The packaging design should be unique, creative, and attention-grabbing, making it easy for customers to identify your product from the competition.

One example of a brand that has utilized visually appealing packaging design is The Man Company. The grooming products’ packaging design features a minimalist, sleek design with a black-and-white colour scheme. This design sets the brand apart from competitors and creates a sophisticated, premium image that appeals to its target audience.

  • Product Protection and Functionality

The product packaging design should also consider the functionality of the packaging. It should protect the product during shipping and storage, ensuring that it arrives at the customer in good condition. The packaging design should also be easy to use and practical, making it simple for customers to open and use the product.

One brand that has considered product protection and functionality in its packaging design is Mamaearth. The skincare brand’s packaging design features a pump dispenser that makes it easy for customers to use the product and helps preserve the product’s freshness and prevent contamination.

  • Sustainable Packaging

In recent years, customers have become increasingly concerned about the environmental impact of product packaging. Sustainable packaging design can reduce the impact of packaging on the environment while also appealing to environmentally-conscious consumers. Sustainable packaging can also create a positive image for your brand and attract customers who value sustainability.

A brand that has embraced sustainable packaging design is SoulTree. The natural beauty and skincare brand’s packaging design features recyclable glass and paper packaging and biodegradable sachets for its products. This sustainable packaging design reduces the brand’s environmental impact and appeals to customers who value sustainability and eco-friendliness.


In conclusion, product packaging design plays a crucial role in e-commerce success. It helps establish brand identity and recognition, creates a visually appealing experience, protects the product, and can even promote sustainability. By partnering with a packaging design company or agency, you can create a packaging design that sets your brand apart and drives e-commerce success. 

Contact PODS Solutions, one of the best packaging design agencies, to assist your ecommerce to tremendous success.