Designing & Branding
PODS weaves a magical story for your brand that will have a long-lasting impression on the customers. We also conduct thorough research of your competitors along with the current trends to deliver the best services. Our designs are visually appealing that will get accurately connected with your brand and customers’ emotions!
Our Visual Communication services are for both media – Offline and Online:
- Brand Design
- Corporate Identity
- Internal Communication
- Marketing Communication
- Retail Design
- Environmental Branding
- Packaging Design
- Outdoor Advertising
- Customer Interaction
Before divulging deeper into our Designing and Branding services, let’s look at how “BRANDING” is an essential part of your business and how it is different from marketing and sales.
“Branding” is knowing and understanding your business’s identity. Your brand is about what your customers love about you the most, how you can help them, how they perceive you and why you make their lives better. Let’s take an example here. Say you are launching a new beverage in the market and aim at creating a brand out of it. You cannot just focus on the product itself. You have to focus on several other aspects like product packaging, product values, product tagline, the logo, colour of the logo, packaging colour pallets, designs, etc. You want to evoke an emotion out of your target audience that results in a bond between them and the product. This connection can only be created through branding. This is what branding is all about. It humanises your product, increasing its value and appeal, resulting in increased consumer attraction.
Marketing is how you communicate your brand and its products and services to your customers to increase your brand awareness and audience outreach. On the other hand, sales is simply the process of selling the products and services that your brand has to offer. Sales processes tell you how to improve and increase your business revenue.
As a brand promotion company in Mumbai, we don’t aim at creating brands. Instead, we aim at discovering the real values your business gives to their customers’ lives and how your products or services offer a better lifestyle to your audiences. Communicating to your audience how your brand enhances their lives, is what makes us one of the best branding companies in Mumbai.
By discovering who you are, what you do and what you offer to your customers that improves their lifestyle, we can create unique and creative branding strategies that will attract many new customers and increase your brand outreach and engagement rates in the market.
Our branding and designing strategies focus on ROI- Return On Interaction.
Our brand consultants analyse and measure your brand-customer interactions and engagement rates and build creative branding strategies to improve and widen this for better audience outreach and satisfying brand exposure.
Product Packaging & Designing is a crucial branding element.
A Compelling package design is what sets your product apart from the crowd. It is the first form of interaction between you and your potential customer; you have to make it worthwhile!
Branding and Packaging together are like a manifesto, ensuring the quality of your brand’s products from the outside. Our Package design team has mastered the art of pull marketing for products irrespective of their type, size and range via exclusive and innovative Packaging and designing.
Our product packaging strategies revolve around understanding your product’s aesthetics, style, audience type, influence on the audience and other minute elements. After investigating these subtle elements, our designing team creates aesthetically pleasing and eye-grabbing product packaging that completely resonates with your brand and the products inside it. It is what sets up apart from the rest of the product packaging design companies.
As an agency for retail advertising, the focal point lies in helping your brand reach out to a broad range of audiences who do not visit your physical stores. Gaining their attention and letting them know how your retail products are unique and better than the others in the market is what we do.
Our brand consultants in Mumbai consist of a team of young and creative thinkers, designers and brand-building experts who are incredibly passionate about their work and strive to build meaningful brand-client interactions for your business on online and offline media platforms.
As one of the best branding agencies in Mumbai, we aim at unlocking your brand’s true meaning and purpose, helping you discover your brand’s essence, persuading customers to engage more with your brand, and stimulating your products’ demand in the market and increasing your sales & market share and brand equity.