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Brand Messaging- The Crux of a Brand

Brand Messaging- The Crux of a Brand

Before we get to the steps to build effective brand messaging, it is crucial to learn what brand messaging is? “Brand messaging refers to the communication methods that a brand uses to express its culture, values, and missions to expand its audience. It is a...
How to Choose Bespoke Brand Colours?

How to Choose Bespoke Brand Colours?

Remember the breast cancer’s Pink Ribbon or the Golden Arches? Why do most of the biggest banks like Chase, Citibank or Bank of America choose blue as their dominant colour? Coca-Cola chose their famous brilliant red hue very much the same way. ‘Brand colours’ not...