In marketing, there is a term known as perceived value. This term can be defined as the customer’s perception of a product or service and its desirability to them, compared to the competitor’s product. When you talk about perceived value, various things come to mind....
Before we get to the steps to build effective brand messaging, it is crucial to learn what brand messaging is? “Brand messaging refers to the communication methods that a brand uses to express its culture, values, and missions to expand its audience. It is a...
Sony, introduced the Walkman in 1979 and by the 90s it was a gadget every teen kid had. But when MP3 players were launched, the sales of the Walkman witnessed a drop. The iconic Walkman was killed by the MP3 players, which were later killed by smartphones. Sony didn’t...
It’s a known fact that it costs much more to acquire new customers than to retain old ones. In fact, the cost of acquiring a new customer is seven times more than the cost of retaining an old one. Moreover, repeat customers spend on average 33% more than new...
When it comes to top marketing priorities, maximizing ROI and increasing revenue, design plays a pivotal role. Not only does design help attract attention towards your marketing, it also enhances the quality of your message. Age-old marketing trends are simply not...
Remember the breast cancer’s Pink Ribbon or the Golden Arches? Why do most of the biggest banks like Chase, Citibank or Bank of America choose blue as their dominant colour? Coca-Cola chose their famous brilliant red hue very much the same way. ‘Brand colours’ not...
