by Pods | Feb 27, 2021 | Designing & Branding
Building a brand is a daunting task, and you should look after it seriously. Hiring a creative agency for retail advertising, brand packaging, design, or a product packaging design company, is a decision that should be taken consciously and wisely by keeping the brand...
by Pods | Feb 5, 2021 | Designing & Branding
In today’s competitive world, building a business brand is important to increase your profit. Branding your products generate interest, attract customers and strengthen your business. It is important for you to remember that marketing and advertising is one of the...
by Pods | Dec 17, 2020 | Designing & Branding
In marketing, there is a term known as perceived value. This term can be defined as the customer’s perception of a product or service and its desirability to them, compared to the competitor’s product. When you talk about perceived value, various things come to mind....
by Pods | Aug 31, 2020 | Designing & Branding
Before we get to the steps to build effective brand messaging, it is crucial to learn what brand messaging is? “Brand messaging refers to the communication methods that a brand uses to express its culture, values, and missions to expand its audience. It is a...
by Pods | Jul 30, 2020 | Designing & Branding
Sony, introduced the Walkman in 1979 and by the 90s it was a gadget every teen kid had. But when MP3 players were launched, the sales of the Walkman witnessed a drop. The iconic Walkman was killed by the MP3 players, which were later killed by smartphones. Sony didn’t...
by Pods | Jul 16, 2020 | Designing & Branding
It’s a known fact that it costs much more to acquire new customers than to retain old ones. In fact, the cost of acquiring a new customer is seven times more than the cost of retaining an old one. Moreover, repeat customers spend on average 33% more than new...
