“Your brand is your promise to your customer. It tells them what they can expect from your products and services, and how you differentiate from others. Your brand is derived from who you are, who you aspire to be and who people perceive you to be.”
We have heard this umpteen times.
Telling your brand story, finding your target audience and establishing the right chord with them is a significant investment. A solid brand identity is established with an effective strategy that will evolve your brand in the long run, for which you require the right partner. Your company’s reputation hinges on your creation of awesome branding solutions and strategies. Let’s face it! A great branding partner can do wonders for your business. But with so many creative agencies out there touting themselves to be branding partners, the prospect of selecting the best to handle your digital needs can seem like a daunting task. When you commit to the cost and time that brand awareness entails, you want to make sure the job is done right.
Think brand awareness is expensive? Try doing it twice because you hired the wrong agency the first time around. So, to ensure you find the right partner for the road ahead, spot these 7 traits of highly effective branding partners:
1. Talented Team– A great agency will be made of a powerhouse team of diverse talents and expertise. If you can get a group of smart, motivated people all pulling together with a shared ambition, you can achieve all your branding goals. To get a flavour of where an agency’s strengths lie, try looking at the individuals making up their team. Look at the agency’s website and Google their personnel profiles or look them up on LinkedIn to understand their specialty.
2. Innovative – Look for creative branding agencies that eye new ways to foster innovation. They are religiously working on fresh, creative and innovative ideas to stay updated and in the now. They pair deep insight and expertise with design and strategic thinking to create some of the most innovative solutions that best fit your business needs. Innovative branding agencies are hard wired to hone and create, basically staying ahead of the game by optimizing their work, their processes and output to better serve their customers. Request for their portfolio to gauge their past work and discuss their approach for clients.
3. A kickass website – Because people judge a book by its cover!A great and updated website is a creative agency’s business card. It’s the perfect place where most of the great agencies house their case studies, customer testimonials, content, portfolio and the like. This is also an opportunity to explain why they deserve your confidence and trust. So, go, check that out on priority!
4. Relevant experience – There is no substitution for industry experience in the brand awareness arena. Most effective branding agencies are experts at putting themselves in your place to understand how vital your marketing campaign is to your company’s success or reputation. Selecting the wrong marketing agency can cause ripple effects that can impact your business negatively. So, find out if they have done their homework well, can handle clients of your size and do they address your needs and understand your business challenges.
5. Efficient – Great branding agencies have amazing turnaround time. They adhere to their timelines and most of them work on yesterday’s deadline. A great idea will bring a client in the door, but long-term association will only happen when they’re delivered on time. Clients like you need to know that they can count on agencies to deliver results.
6. Customer centric– Client retention is critical to growth for any effective creative branding agency. They foster positive customer experience at every stage of the customer journey from the beginning. The best agencies make it a point that the best minds are at work and supporting your business like a partner, not an agency. It’s not just a buzzword for them, it’s a brand value, because they work in client’s best interests. Look out for this quality in the agency you are freezing in on.
7. Problem solving skills – There are hitches along the way during campaign launches. A successful branding agency doesn’t only succeed in avoiding goof-ups, but also has the ability to deal with them and fix them when they arise. It is important to be able to recognize and address problems quickly so that deadlines are not missed.
Several agencies pride themselves on being one of a kind. But with so many options to choose from, it’s often tricky for potential clients to compare offerings and make a pick. This quick guidebook ensures you’re not comparing apples with oranges.
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