Explainer Videos are one of the best ways to catch your online audience’s attention, resulting in increased brand awareness. Explainer videos are a creative marketing tool that has boomed in popularity over the past couple of years due to their affordability and high effectiveness in making a business prosper.
The past couple of years have also seen the rise of independent explainer video production companies or digital agencies executing corporate video production projects.
Many corporations and MNCs invest in video production companies to create the best-animated explainer videos due to their high business importance.
Let us take a look at the top 5 reasons why explainer videos are essential for your business:
- Explainer Videos Capture Attention Quickly
Only a handful of people love reading a wall of text. Even if the content is good, nobody is going to read pages of it! People want an easy and exciting way of understanding content. Explainer videos give them what they want. These videos are not more than 1 – 2 minutes and quickly explain the concept to its audience. Every promotion, video production company aims at making explainer videos that are catchy, creative and simple to grasp. The continuous flow of information and some ambient background music can quickly put the audience in a calming and attentive state.
- Easily Explain Complicated Ideas
Text content is tricky at times, as different people can interpret it in different ways. There is no such problem with explainer videos as they explain ideas creatively and animatedly that everyone can understand. As a corporate video production company in Andheri, we focus on creating corporate explainer videos that help you connect better with your potential clients by explaining what you can do for them and why you are the best in business.
- High Conversion Rates
85% of people are more interested and likely to buy a product once they interact with an accompanying explainer video. Best explainer videos help budding business owners keep a tab of the number of website visitors that become customers. Explainer videos help keep track of what product or service potential and existing customers are interested in via displaying the number of views on every video.
- Make Your Pitch More Creative
Let’s face it; a paper pitch can be boring at times! You can liven up your pitch by investing in animated explainer videos. A well-produced business video with a strong script and appealing visuals captures the attention of your audience immediately. Animated videos are a boon for companies having a complicated product or service.
- Showcase Your Business’s Personality & Easily Shareable
What makes an animated explainer video so advantageous it’s easily shareable characteristic. You can easily share it on youtube, where more people are likely to watch it and share it on the internet.
Before investing in your products/ services, customers are curious to know your brand’s personality and animated explainer videos communicate it properly. They are very beneficial for an online business where the customers have little direct contact. These videos help gain trust in your business and its products and create a virtual connection between you and your online audience.
The list of benefits that animated explainer videos bring out for your business is endless!
They are trendy, modern and help your business connect with the younger audience and promote your products and services in a creative and fun manner.