DAVAT BEVERAGES

When a leading player in the beverages market decides to embark on the journey of forward integration and launch a new range and reposition the brand, the voyage is a whole new world, a whole different business. The challenge is to carry-forth the high brand equity as a leading provider of good quality products and also to create a new brand image that is relevant in the end consumer space. Davat Beverages required traversing the journey, facing every hurdle seamlessly.

DAVAT was seeking to launch a new range of Fruit beverages and Cans and also to revamp their retail hold and visual language as a company with spoke of a quality beverage provider.  We as their agency were given the task of launching the products, right from inception to the final stage.

We crafted the nomenclature, brand identity, provided the art-direction, managed the launch campaign from end-to-end along with media planning and created their website.

Marketing Collateral :

We worked on the TAG LINE of the brand to initiate a brand recall. The audience was rural hence the approach had to be aspirational yet in tune with the brands ideologies.
‘MastiUnlocked’ was the buzz word!

A series of hoardings/posters/rural marketing initiatives were designed for the brand to reach in time for the summer of 2019!

Digital Marketing :

Social Media connections were instigated and Influencer reach tapped and engagements with masses explored! A steady rise in awareness and consumer following in the brand market, leading to demand exceeding the supply, speaks of the ROI achieved.

Films and Video :

A product for the masses does not leave room for any stone to be left unturned. A brand growing at this speed, needs to have their story told, Davat Corporate Film and their multiple Product ad films weave a story that will speak volumes for times to come.

The story of DAVAT continues…

 

Givaudan Space Branding

One thing leads to the other, and so was the case with Givaudan, our client for print media services and designing. With the launch of a new factory of flavors, Givaudan entrusted us to provide brand experience and signage solutions for the new facility.

We plotted the visitor & employee journeys right from the main entrance, flowing through workspaces, common & recreational areas and identified relevant experience touch-points for each entity.

With a huge Pylon signage at the entrance to the enlarged logo on the building, leading to a clean reception with a masked LED wall enhancing the futuristic outlook of the company and bringing to life the  ‘engage your senses’ tagline of the brand.

At the cafeteria, specially illustrated wall with the flavor of the city Pune adds a layer of awe and inquisitiveness. The selfie graphic in the waiting area leads you to the timeline wall portraying the journey of the brand subtly and in tune with the brand sensibilities. Throughout the premises typography, interesting quotes and brand ideology excites the feeling of belonging and creates better employee satisfaction and visitor interest. The ‘Continuous Improvement Cell‘ looks state-of-art, complete with magnetic walls and creative discussion tables along with boasting of an accolades wall – The wall of PRIDE!

PODS take pride in the association and continual trust of the brand in our capabilities.

We bring brands to life within environments, engaging the users and fostering company cultures by building memorable and meaningful experiences.

Kamasutra – Mango Fragrance Launch

When a brand such as KamaSutra reaches out to you, any agency would love to jump up to the challenge of creating an innovative and lasting impression in the minds of the brand owners as well as the masses.

PODS had the opportunity to do just the right act…from Concept to Commissioning, with innovative and creative approach the Mango fragrance condom LAUNCH was taken up.

Since the launch was for all chemists and dealers, a MANGO PETI was fabricated. Complete with the authentic look, lock and product. This box was the Launch Kit cum Display Unit for the shops. An additional touch of enclosing a mango perfume affirmed the longevity of the launch could be retained at the shop level by spraying the mango-perfume on the open kit box which would be kept next to the stock at the stores.
Repeat orders for fabrication still pouring in…let it rain!

Condom Display Unit

Kamasutra needed a robust, unbreakable solution showcasing all of their 8 flavors in one go while each would be dispensed individually.
So many demands! PODS set out this design in reinforced board while keeping the aesthetic value and ease of usability in mind. An easy to transport, assemble and easy to use CONDOM DISPENSER to be used across petrol pumps….and do we say…WOW delivered!


PCOS Campaign – 2015/2019

Growing awareness and indirect communication in the arena of PCOS, PODS began the journey and started promoting “confidence” for patients with PCOS. Over a period of 3 years: THE FACE OF CONFIDENCE WALKATHON was consummated.

The first edition of a large scale event is one of the most challenging and herculean tasks. When a large Pharmaceutical conglomerate (Bayer Zydus Pharma) envisioned and evangelized one of its kind, high awareness event, our role was to create a unique brand identity and design language. An identity and property that would connect with the participants and attract future participation by all involved; doctors and patients alike!

 

Branding :

We had to build a clutter breaking design language that would convey both sophistication and be emotive and responsive in nature.

Collaterals

From brochures, leaflets, Event Schedules and Invitations that became the formal communication material to the event branding many more creative and ideas were rolled out.

Communication

Being the first edition of the walkathon, the challenge was to establish the thought leadership the event was bringing and to create considerable noise, buzz and maintain the momentum through constant reminders and celebrity participation and promotion.
To achieve this we kept the communication simple and established the speakers to attract and gain an instant connect. We ensured that PCOS walkathon became a buzz-word and a subject of intrigue in the community of doctors.

Merchandise:

Edgy merchandise was designed that became take home giveaways. Small cloth bags, Sweat shirts, caps, badges, medals and participation certificates! These became the small giveaways and post event impact and reminders.

Venue Branding:

Having managed the pre-event phase flawlessly, we also did a par-excellence work on venue branding. Our team conceptualized ideas for the venue with great care.

The venue branding universe included – Welcome gate, backdrops, standees, pillar branding, drop-downs, ID Cards, invites, schedule, posters, navigation signage and not to forget an Interactive Instant Profile Picture Generator was created online.
A quick newsletter with the event photographs and its impact were circulated amongst the participants post the event.

International Speaker Program on PCOS:

Again, taking the torch ahead on PCOS, various cities hosted the ISP Program on PCOS complete with Venue branding and Communication that engaged the doctors who had a fruitful takeaway from the leading stalwarts in the industry.

Pawai Fest_1
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Pawai Fest_4
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Pawai Fest_1
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Pawai Fest_3
Pawai Fest_4
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POWAI FEST

One of the most entertaining consumer facing community program held in Hiranandani Gardens, Powai, Mumbai by the Rotary Club

PODS was approached to handle the event right from awareness creation to engagements in a creative language.

Event Booklet, Sponsors’ Catalogs, Facebook Creative, On-site branding, Standees, Hoardings across Mumbai, Event branding creative for all the various activities at the event, Bus Panels, Cycle Branding, Stickers for Rickshaws, Digital banners and Videos for sharing – the entire gamut of Marketing Collaterals was prepared by PODS Solutions with an interesting twist in the theme.

A project successfully commissioned with accolades from the client – Rotary Club of Powai.

DAVAT BEVERAGES

When a leading player in the beverages market decides to embark on the journey of forward integration and launch a new range and reposition the brand, the voyage is a whole new world, a whole different business. The challenge is to carry-forth the high brand equity as a leading provider of good quality products and also to create a new brand image that is relevant in the end consumer space. Davat Beverages required traversing the journey, facing every hurdle seamlessly.

DAVAT was seeking to launch a new range of Fruit beverages and Cans and also to revamp their retail hold and visual language as a company with spoke of a quality beverage provider.  We as their agency were given the task of launching the products, right from inception to the final stage.

We crafted the nomenclature, brand identity, provided the art-direction, managed the launch campaign from end-to-end along with media planning and created their website.

Marketing Collateral :

We worked on the TAG LINE of the brand to initiate a brand recall. The audience was rural hence the approach had to be aspirational yet in tune with the brands ideologies.
‘MastiUnlocked’ was the buzz word!

A series of hoardings/posters/rural marketing initiatives were designed for the brand to reach in time for the summer of 2019!

Digital Marketing :

Social Media connections were instigated and Influencer reach tapped and engagements with masses explored! A steady rise in awareness and consumer following in the brand market, leading to demand exceeding the supply, speaks of the ROI achieved.

Films and Video :

A product for the masses does not leave room for any stone to be left unturned. A brand growing at this speed, needs to have their story told, Davat Corporate Film and their multiple Product ad films weave a story that will speak volumes for times to come.

The story of DAVAT continues…

 

Givaudan Space Branding

One thing leads to the other, and so was the case with Givaudan, our client for print media services and designing. With the launch of a new factory of flavors, Givaudan entrusted us to provide brand experience and signage solutions for the new facility.

We plotted the visitor & employee journeys right from the main entrance, flowing through workspaces, common & recreational areas and identified relevant experience touch-points for each entity.

With a huge Pylon signage at the entrance to the enlarged logo on the building, leading to a clean reception with a masked LED wall enhancing the futuristic outlook of the company and bringing to life the  ‘engage your senses’ tagline of the brand.

At the cafeteria, specially illustrated wall with the flavor of the city Pune adds a layer of awe and inquisitiveness. The selfie graphic in the waiting area leads you to the timeline wall portraying the journey of the brand subtly and in tune with the brand sensibilities. Throughout the premises typography, interesting quotes and brand ideology excites the feeling of belonging and creates better employee satisfaction and visitor interest. The ‘Continuous Improvement Cell‘ looks state-of-art, complete with magnetic walls and creative discussion tables along with boasting of an accolades wall – The wall of PRIDE!

PODS take pride in the association and continual trust of the brand in our capabilities.

We bring brands to life within environments, engaging the users and fostering company cultures by building memorable and meaningful experiences.

Kamasutra – Mango Fragrance Launch

When a brand such as KamaSutra reaches out to you, any agency would love to jump up to the challenge of creating an innovative and lasting impression in the minds of the brand owners as well as the masses.

PODS had the opportunity to do just the right act…from Concept to Commissioning, with innovative and creative approach the Mango fragrance condom LAUNCH was taken up.

Since the launch was for all chemists and dealers, a MANGO PETI was fabricated. Complete with the authentic look, lock and product. This box was the Launch Kit cum Display Unit for the shops. An additional touch of enclosing a mango perfume affirmed the longevity of the launch could be retained at the shop level by spraying the mango-perfume on the open kit box which would be kept next to the stock at the stores.
Repeat orders for fabrication still pouring in…let it rain!

Condom Display Unit

Kamasutra needed a robust, unbreakable solution showcasing all of their 8 flavors in one go while each would be dispensed individually.
So many demands! PODS set out this design in reinforced board while keeping the aesthetic value and ease of usability in mind. An easy to transport, assemble and easy to use CONDOM DISPENSER to be used across petrol pumps….and do we say…WOW delivered!


PCOS Campaign – 2015/2019

Growing awareness and indirect communication in the arena of PCOS, PODS began the journey and started promoting “confidence” for patients with PCOS. Over a period of 3 years: THE FACE OF CONFIDENCE WALKATHON was consummated.

The first edition of a large scale event is one of the most challenging and herculean tasks. When a large Pharmaceutical conglomerate (Bayer Zydus Pharma) envisioned and evangelized one of its kind, high awareness event, our role was to create a unique brand identity and design language. An identity and property that would connect with the participants and attract future participation by all involved; doctors and patients alike!

 

Branding :

We had to build a clutter breaking design language that would convey both sophistication and be emotive and responsive in nature.

Collaterals

From brochures, leaflets, Event Schedules and Invitations that became the formal communication material to the event branding many more creative and ideas were rolled out.

Communication

Being the first edition of the walkathon, the challenge was to establish the thought leadership the event was bringing and to create considerable noise, buzz and maintain the momentum through constant reminders and celebrity participation and promotion.
To achieve this we kept the communication simple and established the speakers to attract and gain an instant connect. We ensured that PCOS walkathon became a buzz-word and a subject of intrigue in the community of doctors.

Merchandise:

Edgy merchandise was designed that became take home giveaways. Small cloth bags, Sweat shirts, caps, badges, medals and participation certificates! These became the small giveaways and post event impact and reminders.

Venue Branding:

Having managed the pre-event phase flawlessly, we also did a par-excellence work on venue branding. Our team conceptualized ideas for the venue with great care.

The venue branding universe included – Welcome gate, backdrops, standees, pillar branding, drop-downs, ID Cards, invites, schedule, posters, navigation signage and not to forget an Interactive Instant Profile Picture Generator was created online.
A quick newsletter with the event photographs and its impact were circulated amongst the participants post the event.

International Speaker Program on PCOS:

Again, taking the torch ahead on PCOS, various cities hosted the ISP Program on PCOS complete with Venue branding and Communication that engaged the doctors who had a fruitful takeaway from the leading stalwarts in the industry.

Pawai Fest_1
Pawai Fest_2
Pawai Fest_3
Pawai Fest_4
previous arrow
next arrow
Pawai Fest_1
Pawai Fest_2
Pawai Fest_3
Pawai Fest_4
previous arrow
next arrow


POWAI FEST

One of the most entertaining consumer facing community program held in Hiranandani Gardens, Powai, Mumbai by the Rotary Club

PODS was approached to handle the event right from awareness creation to engagements in a creative language.

Event Booklet, Sponsors’ Catalogs, Facebook Creative, On-site branding, Standees, Hoardings across Mumbai, Event branding creative for all the various activities at the event, Bus Panels, Cycle Branding, Stickers for Rickshaws, Digital banners and Videos for sharing – the entire gamut of Marketing Collaterals was prepared by PODS Solutions with an interesting twist in the theme.

A project successfully commissioned with accolades from the client – Rotary Club of Powai.