How To Use Packaging Design As A Marketing Advantage?

May 20, 2021 /
packaging design agency in Mumbai

Fun Fact: Your product only gets 7 seconds to make a long-lasting first impression. 

Customers need to say, “Wow! This is what I want, and I don’t care about the price!

That’s when you know your marketing has paid off. 

Now, the question that arises is how do you make your customers forget about your product’s price tag and get smitten with your product? 

Simple- A Strong Brand Package Design.

There is a reason why product packaging design companies are on the rise today.

A product’s packaging dominates its marketing cycle, which is why businesses of all types collaborate with product packaging design companies to develop out of the box packaging for their products.

Let’s take a look at how packaging design gives your brand the marketing advantage:

  • Be Seen

Be seen, be heard and be liked should be the primary focus of your brand packaging design. Innovative package design has the power to be a great marketing tool, making your brand stand out from the crowd. Visual marketing is the key, and packaging design gives it the much-needed boost specifically for high priced, exclusive products.

Research shows that a third of the buying decisions are based on packaging as unique packaging design intrigues customers to look at and pick up the product, analyse its brand value and decide whether it’s worth their investment. 

2.The Bodyguard Advantage

Innovative package designing is not merely for aesthetics but also offers protection of the products inside- this should be the cornerstone element of every great packaged product.

It’s simple- customers must get what they see. So if they are interacting with an aesthetically pleasing packaging, then they must receive a high-quality product as well. It’s a two-way street.

Great packaging fills the essential requirement of protecting your products with the sacrifice of aesthetics. It is more than placing your products in a box. It’s about developing a connection between your brand and your customer for skyrocketing your brand value.

  1. Define Your Brand’s Identity

Good packaging sets the foundation for your brand’s identity. It must consistently reflect your brand’s identity to its customers. For example: If you are an all-natural organic cosmetics brand, then your packaging elements must consist of earthy colors and eco-friendly materials for resonating with your brand’s identity. This helps make your brand memorable, encouraging brand loyalists and sales in the long term.

  1. A Communication Channel

Packaging proves to be an effective communication channel as it offers a space for sharing product information, thereby communicating all relevant and essential product-related details to your customers.

Packaging can help communicate to the customers the benefits, hidden qualities of the product to its customers. 

A package design agency must find innovative ways of creating a strong communication channel between the brand and its customers.

  1. A Source Of Brand Recognition

Brand package designing entails all your brand elements- logos, brand name, a color scheme that helps customers quickly recognise your products. When a new product gets introduced in the market, it is the packaging that attracts customers towards the product. Branding plays a crucial role in marketing and packaging a pivotal role in branding.

PODS Solutions, a brand design agency in Mumbai, helps brands discover their hidden potential and formulate branding strategies that communicate their values and potentials.

We are a packaging design agency in Mumbai with the skills and design expertise to curate unique, incredible, and jaw-dropping creative packaging for your products.