Role of Advertising in the Present Business World

Role of Advertising in the Present Business World

Advertising refers to marketing communication or tactics that involve paying for space to promote a product, service, or cause. The “space” refers to either using traditional advertising channels such as TV Ads, Newspapers, and Billboards for advertising products or...
7 Habits of Highly Effective Branding Partners

7 Habits of Highly Effective Branding Partners

“Your brand is your promise to your customer. It tells them what they can expect from your products and services, and how you differentiate from others. Your brand is derived from who you are, who you aspire to be and who people perceive you to be.” We have heard this...