A visual identity is the visible expression of a brand. A strong visual identity communicates a brand’s values, tone, and personality. Your brand’s visual language may help you stand out from the crowd by making your products and services instantly recognisable and familiar. It includes logo, social media graphics, website design and much more. To achieve this, a creative design agency can help you to enhance your visual identity.
Why are Visual identity important?
Personality
A visual identity is critical for developing the personality of the brand that you want to represent in the digital world. Developing the perfect personality for your brand can assist to create the tone and, ultimately, target the ideal audience. The usage of a colour palette might help you develop your individuality. Colours are an excellent method to set the tone of your brand with a single glance.
Domino’s, and as you can see, they use a fairly simple colour pallet of red, blue, and white. The colour palettes indicate cold and hot meals, which is the company’s selling point.
Distinct
Experienced Creative branding agencies can make your brand more distinct which allows you to beat competition. Create a visual identity for your brand which is distinct, recognisable, and memorable.
Google, the tech giant known for its ever-evolving logo, constantly surprises us with their creative and distinct designs. With each change, they manage to captivate our attention and leave a lasting impression. But how do they make it distinct every time?
To achieve this, Google employs a team of talented designers who brainstorm innovative ideas to reflect current events, holidays, or cultural moments. They meticulously blend artistry with technology to create visually striking logos that resonate with users worldwide.
Unforgettable branding
Branding is a never ending process. Unforgettable branding efforts tend to rely on a strong visual identity, as seen by Coca-Cola’s “Share a Coke” push. A powerful emotional connection was formed with consumers by the personalised touch of individual names on their famous red cans. The distinct visual identity of the cans was critical in guaranteeing the campaign’s long-term effect.
Branding requires strong visual appeal. Make use of social media platforms by creating appealing graphics and short video content to grab more attention. Let your consumers remember you for a long time just with interesting visuals.
Developing Emotional Bonds and Trust
Emotions play an important role in shaping a brand’s online visibility and gaining trust. The more customers can connect emotionally with your brand, they are more likely to buy your product. Visual elements have a huge impact on human emotions. A well created visual identity has the power to bring out emotions that can connect with your target audience.
Example – Dove logo, it conveys a sense of purity and caring with its delicate typeface and calm colour palette. This emotional bond fosters trust, considerably increasing the possibility of people choosing Dove over other brands.
Global Recognition
Today it has become very easy to target global markets. But do you think without effective branding and visual identity is it possible? We guess you all know the answer and it’s a NO. For global recognition you require a well thought out strategy which includes ethnicity and removing linguistic barriers. A brand needs to be culturally sensitive when it comes to international markets. The logo should be universally appealing, use versatile colour palettes and ensure consistent branding across all global markets. McDonald’s golden arches and Apple’s logo are instantly recognisable, transcending numerous cultures and establishing a seamless global presence.
Conclusion
A creative branding agency in Mumbai will know how to alter visual appeal for every media so that all aspects, from colours and fonts to graphic and animations. It should be consistent across all channels.
PODS Solutions will take care of your branding right from your company’s logo to colour palettes to typography and licenced assets like pictures, jingles, ready-made designs, graphics, or vectors.