4 Ad Platforms: A Guide to Online Advertising for Companies and Organizations

September 6, 2022 /
online advertising agency

The advertising industry has changed a lot over the past few years. Affordable, trackable internet advertising channels including social network ads, display ads, and paid search ads are replacing traditionally difficult-to-measure marketing sources like TV, billboards, and sponsorships.

This transformation has also created a lot of competition and has added more brands to compete with. Online marketing should be your first step if you want to expand your company beyond a certain geographical location. With the help of an online advertising agency in Mumbai, even a new startup may compete on the same platform as big businesses. 

This blog will teach you how to develop an online advertising strategy from the start by exploring the finest digital channels, and why online advertising is so advantageous in the current scenario. 

What Exactly Is Online advertising?

Nearly two out of every three small businesses use online advertising as a technique to attract new clients. Through online marketing, a brand can make use of effective digital platforms to advertise its goods and services. 

There are different types of online advertising platforms, including social media sites, search engines like Google or Bing, display ads, banner ads, and native ads.

Traditional techniques of advertising are more expensive than online advertising. Online marketing also offers better and more accurate metrics which can help marketers to track, measure, and optimise every channel. It will lead to maximising the return on investment on their campaigns.

Due to the advantages of internet advertising, businesses are allocating more finances to digital channels.

Why Your Business Should Use Online Advertising

Online advertising is one of the finest ways to develop a brand, target new audiences, and increase sales regardless of the size of your company. There are a number of benefits when compared to conventional forms of advertising which include:

  1. Fast Outcomes
  2. More precise goals and objectives
  3. Low Cost
  4. Better Analytics
  5. Wider national and international reach 

Various online advertising platforms

The paid advertising platforms you plan to use, whether you want to invest in paid social vs paid search or another type of digital ad you must choose after analyzing every small aspect.

These ad channels help to reach a larger audience depending on your objective and budget. Before deciding which paid advertising networks you want to utilise, it’s a good idea to be aware of all your alternatives. An online advertising agency in Mumbai can help if you’re having difficulties deciding which ones are best for your company. 

1. Google Ads

Google Ads is considered one of the oldest, yet most trusted and reliable digital media ad platforms. Google Ads is effectively the king of paid advertising platforms, it should come as no surprise that it is ranked first on our list.

Because Google is the most popular search engine and in India, more than 96% of the searches are done on Google. A brand can use search ads to rank at the top of Google search results, maximising Google’s visibility to benefit your company. Display ads, Youtube ads, and smart campaigns are other objectives of Google Ads that can be very effective for your brand to grow faster.

2. LinkedIn Ads

LinkedIn Ads is one of the greatest platforms for reaching professionals. This platform offers a huge user base of working professionals and organisations, which makes it a great place for B2B lead generation. Sponsored Content, Sponsored Messaging, Text Ads, and Dynamic Ads are the 4 main types of ad options available on LinkedIn.

3. Meta Ads

Not all PPC ads are restricted to websites and search engines operated by third parties. Meta Ads or former name, Facebook Ads is one of the greatest platforms for achieving your objective because of the huge user base present on this social media platform. It makes FB a great place to reach enormous online audiences. Banner advertisements and sponsored posts are only two of the many types available for Facebook ads.

Similarly Instagram’s ad platform functions similarly to Facebook’s because both are controlled by the same company, Meta. There are numerous formats in which adverts can be shown. The best part is that you can utilise Facebook and Instagram ads to target highly specific user demographics, behavior and interest through Ads Manager.

4. Quora Ads

Quora, one of the finest question & answer platforms, has gained much popularity in the past few years. Quora has also started to rent out its space for companies who are looking to invest in new platforms. 


It is viable to choose a platform of your choice keeping in mind your budget, objective and company size. If you know how to utilise any of these paid advertising channels to get results for your business, they may all be extremely beneficial. Don’t be concerned and hire a professional Online advertising agency in Mumbai which can help in achieving your goals.