by Pods | Oct 13, 2025 | healthcare advertising
Have you ever thought about the reason why some brands of healthcare remain in your mind and others disappear after visiting? The trick is not only in the provision of outstanding services but also in the way the brand conveys the message. The balancing factor between...
by Pods | Aug 13, 2025 | healthcare advertising
Let’s get real, has anyone ever taken a moment to consider what a doctor actually thinks when you send them your latest pharma brochure or view your new mechanism of action video? Do they sit back, take in the clinical genius… or skim, toss, and on to their next...
by Pods | Aug 11, 2025 | healthcare advertising
In pharma prescription marketing, it’s not about broad appeal. There are no star endorsements, no jingles on prime time, and certainly no “ask your doctor” commercials. Instead, it’s about precision, science, and strategy, three entities that...
by Pods | Jul 7, 2025 | healthcare advertising
When advertising over-the-counter (OTC) healthcare products in India, creativity isn’t a necessity. Today’s health-conscious consumer doesn’t purchase a product merely because it’s on a pharmacy shelf. They buy what they know, understand, and...
