Vastu Gold Ghee

The journey from a 40 crore brand to a 100 crore company is always one that is full of pride for any brand!

PODS Solutions worked hand-in-hand with the brand to achieve this target and proudly added this applause to its credit, too! As the brand packaging design agency and growth partner in communications, we were a part of the story every step of the way.

From LAUNCHING the product to the dealers and to the customers, we worked on the brand identity, provided the art-direction. Not only did we manage the launch campaign from end-to-end along with media planning, but as a top ad agency in Andheri, we also generated appropriate communication across all media.

Branding:

Soon, “Ab har ghar Vastupurna” was the household mantra. The audience was in Tier-2 cities, so the approach had to be aspirational yet in tune with the brand’s message. Among Mumbai’s top brand design agencies, we ensured this message reverberated across markets.

Digital Marketing:

The campaign carried the tagline ahead, and “VASTU GHEE ka DOSE Har ROZ!” became a staple recall. As the best digital marketing agency in Andheri, we worked to make this brand the first to recall in the “Ghee space.” The thought was simple: the product becomes necessary if the consumer makes it a good habit.

This was the main marketing tool for brand promotions!
Social Media connections were instigated and multiple Influencer engagements with masses were explored! A steady rise in awareness and consumer following in the brand market, leading to demand exceeding the supply, speaks of the ROI achieved.

Films and Video :

The need to establish the quality and the authenticity was very important, hence multiple short films were created for the brand story to be told. As a reputed brand consultant in Mumbai, we created multiple short films to tell the brand’s story. Right from the traditional methodologies in making the product to the more sophisticated methods of today’s times, all are needed to reach the intelligent customer and the distributor to establish trust.

ROI: CPR: 0.71 CPE: 4.11

The brand continues to grow with each passing day, with a vision to reach great heights that make it the market leader in the Dairy space!