• Brand Identity and Recognition

Your product’s packaging design directly reflects your brand’s identity. A well-designed package can create an easily recognisable and memorable visual identity. Using consistent branding across all of your product packagings, you can create a cohesive and recognisable brand image that places you apart from your competitors. This helps increase brand recognition and establishes brand loyalty, ultimately leading to increased sales.

One example of a brand that has established a strong brand identity through its packaging design is Paper Boat. The beverage company’s packaging design features vibrant colours and unique illustrations that reflect the company’s focus on natural, healthy ingredients. This consistent design across all its products has helped Paper Boat establish a strong brand identity and recognition among its customers.

• Visual Appeal

Your product packaging is often the first customer interaction with your brand. A well-designed package can create a visually appealing experience that catches the customer’s eye and encourages them to purchase. The packaging design should be unique, creative, and attention-grabbing, making it easy for customers to identify your product from the competition.

One example of a brand that has utilized visually appealing packaging design is The Man Company. The grooming products’ packaging design features a minimalist, sleek design with a black-and-white colour scheme. This design sets the brand apart from competitors and creates a sophisticated, premium image that appeals to its target audience.

• Product Protection and Functionality

The product packaging design should also consider the functionality of the packaging. It should protect the product during shipping and storage, ensuring that it arrives at the customer in good condition. The packaging design should also be easy to use and practical, making it simple for customers to open and use the product.

One brand that has considered product protection and functionality in its packaging design is Mamaearth. The skincare brand’s packaging design features a pump dispenser that makes it easy for customers to use the product and helps preserve the product’s freshness and prevent contamination.

• Sustainable Packaging

In recent years, customers have become increasingly concerned about the environmental impact of product packaging. Sustainable packaging design can reduce the impact of packaging on the environment while also appealing to environmentally-conscious consumers. Sustainable packaging can also create a positive image for your brand and attract customers who value sustainability.

A brand that has embraced sustainable packaging design is SoulTree. The natural beauty and skincare brand’s packaging design features recyclable glass and paper packaging and biodegradable sachets for its products. This sustainable packaging design reduces the brand’s environmental impact and appeals to customers who value sustainability and eco-friendliness.

Conclusion

In conclusion, product packaging design plays a crucial role in e-commerce success. It helps establish brand identity and recognition, creates a visually appealing experience, protects the product, and can even promote sustainability. By partnering with a packaging design company or agency, you can create a packaging design that sets your brand apart and drives e-commerce success. 

Contact PODS Solutions, one of the best packaging design agencies, to assist your ecommerce to tremendous success.

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Today, advertising is not just restricted to print media and television commercials. It goes beyond that, involving important digital realm components as well. Advertising agencies have to be strategic and intelligent when creating power-packed advertising campaigns as these campaigns need to target modern customers with extremely tiny attention spans. And it’s not easy to capture the attention of the current social media-obsessed and digitally forward customers!

Advertising agencies use creative social media ideas and effective marketing and advertising strategies to garner attention and speculation within the audience about a brand’s product or services. 

This blog will introduce you to the effective techniques used by an advertising agency in modern times!

1. Online Or Digital Advertising

New age advertising is all about incorporating digital essence into your brand’s advertising campaigns and strategies. Digital advertising involves using social media channels, Google AdWords, SEO strategies, video generation, and more to advertise and market a brand online on digital platforms. Digital Advertising is one of the most effective advertising agencies that target millions of people over online platforms. Online platforms such as social media channels are the new communication hub, with modern consumers constantly discovering new products, brands and services daily. It is why brands and ad agencies must invest in digital advertising as it offers 100% guaranteed results.

2. Mobile Advertising

Another effective technique, mobiles, have become the most preferred device for accessing online platforms and is dominating the advertising market in recent years. Mobile advertising can have a powerful impact on a brand’s revenue and sales when used strategically. Current mobile trends involve using major social media platforms like Facebook, Google, Twitter, Instagram, etc., for marketing and advertising the brand’s products and services.

Modern advertisers and marketers must ensure that their ad campaigns focus on mobile users and run smoothly on mobile devices.

3. Films And Videos Advertising

Another effective and modern technique for advertising and promoting products and services involves utilising promotional videos and brand films as a part of a brand’s advertising campaigns. This technique does wonders. Why’s that?

Brand films, curtain raisers, animated explainer videos, or any form of films and videos are high on creatives, are visually appealing, establish an emotional connection with the audience, and catch attention quickly. Apart from this, this technique also helps to improve and increase brand value and awareness.

4. Testimonials 

Modern consumers are savvy and need validation before investing in a brand’s products/services. It is when testimonials and endorsements come into play. Testimonials have proven to be one of the most modern and effective techniques that revolve around an advertising method where regular customers offer positive comments and share positive experiences about a brand’s product/service. Advertisers then strategically use these testimonials for increasing brand validation and trust among audiences.

5. Branding

Today’s world is obsessed with branding. Advertisers and marketers focus on building brands out of businesses. Brands that inspire people to lead better lifestyles, brands that help solve daily problems. Branding involves specific elements like A Sharp and attractive logo, a visually appealing website, and an attractive and powerful social media presence.

Your customers must find consistency in your brand. Modern marketers focus on creating a brand identity that builds credibility, evaluating your business above the competition.

Marketing And Advertising Agency Mumbai

PODS Solutions, ad agency Mumbai is all about building and creating modern advertising campaigns that evoke the attention and appreciation of modern customers. As a creative branding agency in Mumbai, we pride ourselves to be known as “brand creators” as we unleash your businesses’ hidden potential and build modern and profitable brands.

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1. Make customer experience personal: People tend to avoid generic messages. If messages are constructed to address an individual in a personalized way, they are perceived very well. It helps to create a bond emotionally. And, we all know that customers become loyal once they are emotionally attached to the brand or the organization.
2. Keep the message short: Texting is a lot more popular than other communicative modes. Why so? People tend to avoid talks that beat around the bush. On the other hand, they prefer conversations that are to-the-point, simple, and short. SMS messaging is all about how you can convey your message, views and brand message using fewer words. Therefore, it becomes vital to keep that essence intact. However, you can still impress your audience by sending descriptive and elaborative messages via emails.
3. Seek feedback: Don’t you want to know if you are branding correctly? Asking for a response to the provided services or products is a way to do so. Activities like rating the service on the scale from 1 to 10 or filling surveys with a one-word response, is something people don’t mind doing. Thus, SMS marketing can be influential as feedback-seeking is made short and less time-consuming.
4. Send reminders: This is a highly helpful tool for the service-oriented market. The customers might get busy with their tedious schedule and forget about the appointments they made. Thus, when they get messages that remind them of their booked program, it increases the number of show-ups and decreases rescheduling. Additionally, these reminders are appreciated by the customers improving their experience altogether.
5. Make communication interactive: SMS marketing is a two-way process. It allows one to send and receive messages at the same time. There are times when your customer has numerous questions to ask. When this policy of give-and-take is followed, people ask their questions without being reluctant. It makes communication interactive allowing people to not only hear but speak their minds out.
6. Respond quickly: No one likes to wait; we all appreciate timely responses. SMS marketing on a one-to-one basis allows you to increase customer engagement. If problems, faced by the customers, are resolved within no time, they seem to be happy with the service. Additionally, they would recommend the brand to their associates that increases brand awareness.
7. Advertise your offers: Since SMS generates customer engagement, it is a great way to send messages in bulk. Through this marketing, marketers get an opportunity to produce organic branding techniques. You can inform your audience about the latest developments, missions, visions, updates, etc. Moreover, vouchers offer and discounts that attract customers can be conveyed easily via SMS.

Let us help you through your branding ideas. You can write to us on info@podssolutions.com or call us on 9867299977.

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1. VIDEO CONTENT– Creating video content is, undeniably, the most engaging trait of social media. It is done to disseminate one’s values and principles to the target audience with the sole motive of engaging and attracting the audience. In all the social media platforms, 80% of the traffic is generated when videos are shared. For example- Instagram, earlier, allowed sharing one-minute videos. However, now you can post videos of any length, also called Instagram TV or IGTV. Such content will continue to rule social media, increase conversion speeds, and be a great tool for marketing and advertising.
2. EPHEMERAL CONTENT– This content is accessible for a brief period. Nowadays, audiences like to view stories that last for 24 hours. In 2020, a study shows the enormous rise in the number of users who spent hours swiping different stories. This trend was launched by Snapchat followed by Instagram, Facebook, and WhatsApp because of the positive difference created in user engagement. Other than B2B or B2C, this is a great way to showcase a brand.
3. INSTAGRAM TO HIDE LIKES– Instagram has been one of the most popular social media channels bringing along new developments. To boost a person’s social values and validation, this platform has decided to hide the likes feature for posts. The likes count will be private and can only be viewed by the user. This major transformation will impact the popular brands but will encourage new brands (of all scales) to advertise their business.
4. INFLUENCER MARKETING– What is influencer marketing? This type of marketing allows influencers to endorse and promote brands via creating engaging content. The influencers are the people who have devoted social followers and have knowledge related to their niche fields. They help marketers spread their brand and products via mentions, stories, posts, etc. Influencer marketing is highly influential and generates great results.
5. NICHE PLATFORMS WILL CONTINUE TO GROW– Platforms like Facebook, Twitter, and Instagram pretty much provide everything that is needed, along with some irrelevant content. That’s when the niche platforms step in. These are the platforms that target a specific audience who have similar interests, hobbies, or professional insights. The demand for such platforms is growing rapidly. For example- Quora is a forum, where questions are asked and answered in the form of opinions by users.
6. LIVE STREAMING– This is the most interactive trend. It not only allows other people to interact directly with the target audience but at the same time allows users to react and comment on the interactions. Such activities increase credibility as the consumers witness user-generated and professionally made video content. Almost 82% of the users demand live streaming on social media like Instagram, Facebook, Twitter.
7. AUGMENTED REALITY– Do you love pictures where digital elements and filters are added to enhance the reality? That’s the gift augmented reality provides. Snapchat lenses, Pokémon Go, and the bunny ears, enhancement filters that are provided by Instagram are some of the examples. At present, the pace of adoption of augmented reality is medium. However, with developing technology and transformations, the future will seek personalized branding and product innovations.

Let us help you through your branding ideas. You can write to us on info@podssolutions.com or call us on 9867299977.

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According to a report, the churn rate of customers varies from industry to industry but on average, it is between 5% to 7%. In order to retain your customers, you will have to provide them with something new and unique. Take an example of Facebook. Facebook offers new ways of engaging its users through user-generated content. Why do you need a defined customer acquisition process? Well, customer acquisition covers every aspect of the lead journey, from generation to onboarding and conversion.

Here are some tried and tested techniques to acquire customers:

• You must have heard that content is king. Powerful and relevant content can change the fate of your business and that’s true. Make sure your content is also data driven as much as it’s potent. You can earn backlinks, press coverage, and traffic to your website with eye catching content. For instance, the content that Coca-Cola usesc- it is smooth, eye-catching and visually enriched. Remember the hugely successful campaign where Coca Cola printed names on the bottles and people got carried away? Exactly! But that’s not all, the story doesn’t end at having great content, award winning website design also plays a crucial role in winning more customers.
• Give customers something without a hidden motive like special discounts to new sign ups, promotional coupons to existing users or live webinars or case study compilations to empower them about your product. After all, it’s all about making the customer feel good about their decision to associate with your brand. Hence meeting and exceeding customer expectations is always a good idea.
• SMS marketing is a very effective way to connect with potential customers. Pair it with email or messenger to know more about your audience and improve your overall customer acquisition strategy. SMS is useful in promoting content, sending product updates, promotions and deals, and event reminders. SMS is also a great way to get people back into your Messenger channel to send longer, more personalized messages.
• It’s important for companies to have a robust presence across all social media channels like Instagram, Facebook and Twitter. Besides, they should also invest in both paid and organic social media marketing for definite results. Leveraging paid social media is a sure-fire strategy for most businesses, depending on your budget and audience type. Paying for social media advertisements and exposure is an effective way to get content in front of your audience.
• Organic search marketing is also known as search engine optimization (SEO). SEO, like social media, complements content marketing efforts by optimizing your content, so it’s more easily found by your target audience.
• These days, the attention span of customers is really low and long texts are not considered useful anymore. Video content on the other hand is gaining popularity and is a great way to move your brand forward. For example, if your niche is technical products, then you can create short explainer videos and share them on your website for maximum engagement.

Customers are the north star of your business, and acquiring new customers is vital to help your business thrive and bloom. Acquiring customers is not a one-off fluke, it’s a well-planned strategy that you need to have to grow more customers. Use these strategies to step up your growth.

Let us help you through your brand-building ideas. You can write to us on info@podssolutions.com or call us on 9867299977.

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According to reports, Amazon has spent two-thirds of its digital ad budget solely on mobile phones. And more than 65% of companies have integrated mobile marketing into their overall marketing strategy. This only shows that mobile marketing is gaining ground and companies need to find out ways to make the most of it. Customer behaviour is evolving and they don’t just want to shop, they want personalized attention and a memorable experience that creates stickiness. Modern customers expect brands to anticipate their needs and offer proactive customer experience, better engagement, and of course high-quality products. Keeping this in mind, brands are using mobile marketing in various ways basis customer preferences and sales objectives.

Case in point, Bihar, a ‘media dark’ state in India is a key market for Unilever Hindustan. It was a challenge to market in this region, so Unilever had to be innovative in its approach to communicate with its population. The state has a huge population and 86% of the population in the region owns mobile phones. So, Unilever thought of a mobile strategy and created mobile radio station called Kan Khajura Tesanoffering mobile users free entertainment and a platform to advertise Unilever Hindustan products. Unilever reached 8 million people in only 6 months and its advertisements are heard for over 70 million times.

Mobile Order & Pay, a new feature of the Starbucks app, lets iPhone users (and later this year, Android) to create and pay for their orders even before they reach their favorite store.

It’s clear, that to stay ahead of the competition, specialized mobile marketing strategies should be employed to lift ROI to new levels.

Here are some crucial mobile marketing best practices employed by companies from across the globe:

• SMS messaging is usually an underutilized channel and hence there’s huge potential for mobile marketing to reach its audience. It’s a widely accepted mobile marketing strategy that’s popular with brands.
• The growth of conversational chatbots on Facebook Messenger cannot be ignored. Brands should create chatbots to gather customer service inquiries and help people shop, share feedback, among other things. Branded Chatbots are also a great tool for effective data mining and collecting important customer data that can later be used for mobile marketing. Facebook Messenger chatbot, for example, helps you get the contact information of every user who interacts with the bot, which can be used to remarket to them using Facebook ads.
• Full screen mobile ads are popups which are incredibly appealing to advertisers and are created by using Google Ads or another third-party advertising network. Full screen mobile ads also have higher engagement rates because they outperform small banner ads and are much better at grabbing attention. Just ensure your full screen ads don’t come in the way of people’s ongoing tasks. Data from comScore found that 91% of users enjoy interacting with rich media ads.
• QR codes have an element of surprise and are labelled as one of the best mobile marketing practices. They make the user curious about scanning it (and thus, land exactly where the marketer wanted them to. In fact, Paytm, India’s biggest digital payments system, touts of a QR Code scanner that can scan any QR Code.

Mobile is fast becoming the preferred marketing strategy of several businesses but a successful mobile marketing tactic requires time to create, design and implement. Make sure you have factored in the mobile best practices; by doing so, your marketing efforts are going to be exponentially more effective.

Let us help you through your branding ideas. You can write to us on info@podssolutions.com or call us on 9867299977.

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