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There is a rise of social media companies in Mumbai in the last couple of years, each offering unique and unconventional ways of capturing your digital audience’s attention. Every Digital Marketing Company In Mumbai has one common goal- go beyond brand promotion. 

The best social media agencies in Mumbai aim at crafting digital marketing campaigns that go beyond simple brand promotion and have a global impact. They consider market trends, latest news, consumer behaviour, environmental aspects, societal aspects and more before crafting out of the box campaigns generating solid sales results.

Let’s take a look at 5 digital marketing campaigns that digital marketing companies today invest in for boosting your brand’s sales results

• Weave A Story = Content Marketing

Content in the form of blogs, articles, posts, and user-generated content is fantastic digital marketing ideas that help boost your sales.

Aim at creating content that people want to read and share. Follow the repurpose content route by utilising previously written content in several ways, like updating it with current trends, breaking it into parts, sharing it over social media platforms, or turning it into videos! The choice is yours! Your aim must be to weave a unique brand story and curate content surrounding the brand story. Offer valuable content in the form of infographics, video content, interview content, guest blogging. The content world is not limited to creating and sharing unique and unconventional content that boosts sales.

2. We Care = Personalisation.

Today, every brand must have the “we care” attitude that should reflect in their digital marketing campaigns.

This “we care” attitude is all about understanding your consumers, empathising with them and offering valuable solutions to their problems. It’s all about humanising your brand in the current era. Create personalised experiences for your consumers, make them feel valued. Listen to them, involve them in your digital marketing campaigns, let them be your brand ambassadors. Invest in retargeting marketing, personalised landing pages, personalised emails are all great tools that boost your sales results.

3. Form Strong Partnerships = Invest In A Digital Marketing Agency

Brands must invest in a digital marketing agency if they want 100% performance-oriented digital marketing campaigns and boosted sales.

Digital Marketing agencies are equipped with a team of digital marketing consultants who are well aware of the industry trends and news. They guide your brand and help it gain maximum digital potential that results in increased brand visibility and awareness that leads to high sales rates.

They curate digital marketing campaigns with the latest tools and invest in digital platforms that resonate perfectly with your brand.

Simply put, the know-how of the digital world works and helps you make your brand gain a strong presence in the digital world.

4. We Are Authentic = Personalised Social Media Marketing

Strong brands strive at developing personal bonds with their consumers via social media platforms. They focus on creating an authentic social media appearance for themselves and engage with customers freely without the whole “marketing approach”.

This involves responding directly to the customers in real-time, posting photos, sharing customer stories, addressing their issues, and offering quality giveaways. For being a success and generating quality leads and sales over social media, you must offer a “real” brand experience to your customers over social media platforms.

5. Invest In Animated Conversations = Video Marketing

Audiences love video content over textual content. Video content in the form of Promo videos, behind-the-scenes videos, customer testimonial videos, employee portrait videos, websites, and more poetry your creativity, innovativeness, and effort to keep your brand relevant and online customers entertained. 

Video marketing quickly gains the attention of your online audience and makes them more invested in your brand, resulting in optimised sales results.

PODS Solutions, a Digital Marketing company in Mumbai, believes in finding the true digital potential of every company irrespective of its size or reach and getting them ready to face the current aggressive digital world.

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1. VIDEO CONTENT– Creating video content is, undeniably, the most engaging trait of social media. It is done to disseminate one’s values and principles to the target audience with the sole motive of engaging and attracting the audience. In all the social media platforms, 80% of the traffic is generated when videos are shared. For example- Instagram, earlier, allowed sharing one-minute videos. However, now you can post videos of any length, also called Instagram TV or IGTV. Such content will continue to rule social media, increase conversion speeds, and be a great tool for marketing and advertising.
2. EPHEMERAL CONTENT– This content is accessible for a brief period. Nowadays, audiences like to view stories that last for 24 hours. In 2020, a study shows the enormous rise in the number of users who spent hours swiping different stories. This trend was launched by Snapchat followed by Instagram, Facebook, and WhatsApp because of the positive difference created in user engagement. Other than B2B or B2C, this is a great way to showcase a brand.
3. INSTAGRAM TO HIDE LIKES– Instagram has been one of the most popular social media channels bringing along new developments. To boost a person’s social values and validation, this platform has decided to hide the likes feature for posts. The likes count will be private and can only be viewed by the user. This major transformation will impact the popular brands but will encourage new brands (of all scales) to advertise their business.
4. INFLUENCER MARKETING– What is influencer marketing? This type of marketing allows influencers to endorse and promote brands via creating engaging content. The influencers are the people who have devoted social followers and have knowledge related to their niche fields. They help marketers spread their brand and products via mentions, stories, posts, etc. Influencer marketing is highly influential and generates great results.
5. NICHE PLATFORMS WILL CONTINUE TO GROW– Platforms like Facebook, Twitter, and Instagram pretty much provide everything that is needed, along with some irrelevant content. That’s when the niche platforms step in. These are the platforms that target a specific audience who have similar interests, hobbies, or professional insights. The demand for such platforms is growing rapidly. For example- Quora is a forum, where questions are asked and answered in the form of opinions by users.
6. LIVE STREAMING– This is the most interactive trend. It not only allows other people to interact directly with the target audience but at the same time allows users to react and comment on the interactions. Such activities increase credibility as the consumers witness user-generated and professionally made video content. Almost 82% of the users demand live streaming on social media like Instagram, Facebook, Twitter.
7. AUGMENTED REALITY– Do you love pictures where digital elements and filters are added to enhance the reality? That’s the gift augmented reality provides. Snapchat lenses, Pokémon Go, and the bunny ears, enhancement filters that are provided by Instagram are some of the examples. At present, the pace of adoption of augmented reality is medium. However, with developing technology and transformations, the future will seek personalized branding and product innovations.

Let us help you through your branding ideas. You can write to us on info@podssolutions.com or call us on 9867299977.

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Incorporating the right approach in your platform leads to quick and effective brand recognition. A well designed, robust social media approach is way better than an ad hoc strategy that is not properly defined and is bound to be more successful.

Here are some of the important elements of a great social media strategy that you ought to have for ultimate business success:

• Having a strong value proposition is important. Explain how your product is able to solve the problems and what’s your competitive advantage. And then the content that you create must be highly relevant to the business you are in and should resonate with the audience you’re catering to.
• Talking of content, it’s important to remember that each social media platform handles and displays content differently. It’s not a one-size-fits-all approach. Twitter puts a limit on the number of characters you can use, yet there are still ways to get across a timely, interesting and valuable message. Facebook allows room for more detailed messages. Regardless of the platform, diversity is important. Your content should be a heady mix of links, images, videos and articles.
• It isn’t enough to post once in a while. For better engagement, portfolio and higher chance of conversions, you must post a couple of times a week, if not once a day. The kind of posts you should send out will reflect in your goals and business objectives and your research of your target audience, competitors and social networks. Companies with successful social media campaigns have an editorial calendar detailing the days and times to post along with the type of content they want to publish. There are some social media networks that have scheduling tools too that allow you to publish posts on the day and time you choose, so there aren’t any discrepancies.
• Social media marketing can be relatively cheaper than any other marketing tool, so you don’t have to fret about needing to prick a hole in your wallet to see positive results. While some money is required, you can have a successful campaign with a small budget. Reality check: Facebook has almost killed its organic reach. But it’s not that bad.Facebook ads, for example allow you to set your budget. You can decide how much you are willing to spend and you can schedule a campaign basis your budget. You are only charged when someone clicks on your ad. Facebook ads and post boosts are a lot more successful than a regular post, so you do need to shell out some money, but you may be surprised at its inexpensiveness.

• What’s your target audience? Who it is you’re trying to reach? And not just that, understand your target customers as well. Examine socio-graphic information as well to assess how they interact online as well as your brand or which websites do they visit, to what extent do they interact with e-mails.

A great social media campaign is measurable, attention-grabbing, has something to offer, and compels your audience to act. Managing your social media strategy can be tricky. Hence, it’s recommended to have a well thought out strategy in place.

Let us help you through your branding ideas. You can write to us on info@podssolutions.com or call us on 9867299977.

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