So what do you think makes specific package designs eye-catching while the others dull and unnoticeable?

Well, ladies and gentlemen, the answer is simple: Psychology!

It is essential to get people to respond favourably to your packaging designs as it ultimately helps you sell more products.

Packaging designs affect the subconscious mind, highly influencing customers’ purchasing behaviour even when they have no intention of buying anything.

So, the moral of the story is that psychology plays a crucial role in packaging your products. Ask any agency for retail advertising, and they will list out a plethora of ideas revolving around psychology-centric design tips for packaging designs.

Discover the four psychology-based design tips for crafting the best product packaging designs!

1. The Power Of Colours

Specific colour wavelengths grab human attention quickly. Using colours like Red, Pink, Yellow, and Green increases customers’ notice of your packaging’s psychological likelihood. These colours are the most eye-catching ones.

When choosing colours for your packaging design, the primary aspect is selecting colours that inspire the kind of associations you want to have with your customers.

For example, choosing tranquil colours like blues or lavenders for skincare brands.

Colours also help reinforce brand identity, which is why your logo must depict the colours you want to associate with your brand, and the brand packaging must take a cue from it.

2. Shapes & Structures Highly Influence Emotions

The shape has the power of conjuring emotional responses, proving to be the single most unique identifier in your product’s packaging. The shape makes your product:

1. Distinct
2. Unique
3. Instantly Recognised and Remembered

There is no one perfect shape for all packaging. However, package designers must keep general psychological guidelines in mind:

1. People find curvy shapes more appealing than straight lines
2. Studies state that people perceive sharp and angular lines as threatening.

Your packaging design must be different, product-appropriate and brand relevant.

3. Touch & Texture = Impactful Reactions

Packages are meant to be looked at and touched too. This is critical to remember.

It is why brands must take touch into account when zeroing on package designs.

Businesses must focus on creating a positive tactile experience for their customers. Remember silky-high gloss or soft and fluffy textures and smooth matte are pleasant to touch, motivating consumers to keep their hands on your products.

Studies show that physically holding products creates a sense of physical ownership that drive must-have purchase decisions.

Touch is a powerful force, and you must use it to your most significant advantage.

When it comes to texture, select one that resonates with the product that the consumer finds inside.

Are your products luxurious? Pick packaging materials that allude to luxury.

For raw and natural products, choose raw and earthy textures.

4. Typography’s Ability To Influence Emotional Reactions

The typography should perfectly support the message you want to communicate to your customers.

Ensure that the unspoken language of your typography reflects your brand and product’s personality.

Take a look at some essential typography guidelines:

1. Fancy Script fonts: Maturity, elegance and prestige
2. Hand Script Fonts: Youthful, rebellious, casual and playful
3. Serif Print Fonts: Stability and Class
4. Headline Fonts: Intense and truthful
5. Decorative Fonts: Unique, fun and whimsical

Package Design Companies

PODS, a package design agency, is where your brand packaging becomes alive!

Be it Product Branding, Rebranding, Corporate Communications Design, or Retail Advertising. We do it all.

Our product packaging designers help you evoke the needed emotions out of your target audience, helping to develop an emotional bond between you and your target audience.

The post Here Are 4 Tips To Create Psychology-Based Eye-catching Packaging Designs appeared first on PODS.

Investing in a brand design agency in Mumbai is the best way brands can stay relevant in 2021 & beyond. 

Branding companies In Mumbai are well prepared to deal with sudden and continuous market changes and help brands stay relevant at all times.

With competition growing stronger every day, brands must find innovative ways of staying relevant.

You need a branding and agency for retail advertising in Mumbai that is passionate about developing brand-centric audience relationships that offer high audience engagement rates and maximised online exposure.

Take a look at the various ways your brand can stay relevant in 2021 and beyond.

• Strategic Social Media Marketing

Gone are the days of blind social media marketing. Brands must invest in strategic social media planning for staying relevant for the next few years to come. Brand consultants in Mumbai must take a strategic approach that involves companies identifying appropriate social networking channels that cater to their audience for effective brand awareness and visibility. Business investing in social networking must think of their target audience and invest only in those social platforms utilised by their target audience.

• Prioritise Online Branding

COVID 19 has taken digitisation to a whole new level. People spend countless hours on digital platforms, forcing all business types to go through a digital transformation and invest in digital marketing. To stay relevant in your industry, you need to promote your brand online via online branding that helps it reach a wider audience and intensifies brand awareness. Online branding results in optimised brand visibility & credibility. Online channels are now turning into purchase channels, making it the ideal place for leads and conversions. You must invest in aggressive branding strategies and connect with a comprehensive consumer range to stay relevant in 2021 and beyond.

• A Bold & Enthusiastic Customer Engagement Approach

A fun customer engagement must be on your priority list for staying relevant in 2021 & beyond. Curate customer engagement strategies that offer special incentives make your customers an integral part of your brand’s identity and story. Make them feel essential & powerful. Creative brand marketing campaigns that bring out passionate responses from your ideal consumers. Your branding strategies have to shock them and surprise them and provide them with the needed tools for interacting and forming a solid bond with your brand that they can then share with the world.

• Make Content Your Priority

Great content is going to play a massive role in keeping your brand relevant in 2021 & beyond. Make content an avenue for communicating your brand’s influence & credibility. Create content that makes your brand unique and unconventional. Formulate interactive content that increases your customer impressions and interaction rates. Include user-generated content within your content marketing strategy. User-generated content is an ideal way of humanising your brand and developing strong brand ambassadors. When you do so, people will want to share anything and everything related to your brand. That’s what you want!

• Prioritise Your Consumers

All your brand marketing strategies must fulfil a single goal: creating brand advocates. It is always essential to think about your target audience first before sending out your brand message. When you do so, your brand message is shared everywhere by your target audience, increasing brand visibility & credibility. Make your brand messages memorable & share-worthy.

PODS Solutions, a brand design agency in Mumbai, curates strong brands out of businesses that stay relevant & popular at all times.

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Basically, a brand design agency in Mumbai will take care of all the creative parts that your brand needs in order to grow, engage, and undoubtedly excel. The services provided by these agencies majorly includes designing and branding,and many more. advertising, retail design, environmental branding, packaging design, brand films, curtain raisers, corporate films, 2D animations, whiteboard animations, social media marketing, digital marketing strategy, search engine optimization, email, environmental branding, etc. 

A creative agency for retail advertising knows all the areas you must be facing issues and in what possible ways they can help you, so that your working becomes easy, seamless, and efficient. 

Seeking help from the creatives is one of the most important aspects because nowadays, lives have become busier, in order to engage individuals and spread your brand awareness, creatives come into play.  

The creatives or brand designs will not only go on the internet through several platforms, but will also go out in the form of product packaging and other brand communications like brochures, pamphlets, outdoor media etc. 

Let us now understand the benefits of brand design agency in Mumbai.

Agencies will take care of your work and will allow you to focus on other essential aspects of your business. The creative agencies know their job in and out, and they aptly know how to get your job done. In multiple ways they can complete your assigned task by using their creative freedom.

Agencies are pro when it comes to doing in-depth market research and employ the planned strategies in order to get the best results. They will take some unbiased yet creative decisions so that you, as a client, can put trust in their brand name. 

An agency for retail advertising will help you in saving money because it is one of the excellent ways where you can get your job done and meet goals without having to dig holes in the pocket. Reputable, well-experienced and established creative agencies believe in delivering quality at an affordable price. 

When your creative agency is creating something for you, they will most probably publish on their marketing channels as well. So here, in this case, you can also enjoy the benefits of free promotions in a way.

So, what are you waiting for? Go ahead hire the best creative design agencies that are around! 

The post Everything You Need To Know About Hiring A Brand Design Agency in Mumbai appeared first on PODS.

The positioning of the brand

The packaging of a product helps in developing loyalty towards the brand from the customer. As you can observe that the common and popular brands have established themselves through their standard colors, symbols, and type of packaging. For instance, the cool drink ruler of the world CocaCola is known for its white letter across the red background. When you consider Nike, people don’t just see it as a shoe but they see it as a lifestyle that they need. This compelling feel is established, not luck instead it is an international brand image. The compelling tagline Just do it with the white tick symbol has done the magic. The consistent style of packing makes it easy for people to find a particular product in their retail store. An important element that you have to keep in mind is that the consumers will analyze the quality, design, size, color, and innovation. The product packaging design companies should design and pack the products accordingly. When your product is kept among the competitor’s products in the same category, it has to stand apart in terms of look and design.

Stimulates the senses of the consumer

Let me ask a simple question, what makes a design and package appealing? The answer to the question will depend on the product that you are buying. If you observe the mineral water bottles sold are always packed in plastic bottles with a blue colored label or green logo because both blue and green relates with the idea of organic and natural while red is not used in water as it is a symbol of danger, or intimacy and you don’t need both when seeing a water bottle.  For instance, a milk carton that is green conjures the idea that it is sour while the same color is great when it comes to packing the garden products. When you walk down the grocery aisle you can see that children’s cereals are often bright in color while high-fiber cereals and healthier options stick to neutral packaging. The brand packaging design, color, typography, and style can speak in its own language to the customers.

The quality is perceived through design

The quality presentation and the design of a product go hand in hand. Most brands use packaging and designing as the mask to cover the quality standard that lies under. You can find that most of the companies use great packaging to attract the customer by creating an image of a high-quality product. The higher the quality of the product, the more appealing will be the packaging. For instance, brands like Apple have always used packaging as a tool to speak for the quality of their product. The packaging that is designed well by a packaging design agency will do the marketing for the products. 

It affects the final decision of the customer

A report reveals that 60 to 70 percent of buying decisions are made by the buyers who are present within the store. Almost everyone leaves the home with a definite list of products that they have to buy but most people do not decide on the brand. The final decision of the brand that they are going to buy is made by the image of the product. A person looking for something luxurious will automatically go to products that look luxurious in packing.

Bottom line

Packaging and designing have more value than you think; they have the power to self-market. Seek the help of a robust agency for retail advertising and design your packaging in such a way that it stands apart from the competitor’s product.

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