The past couple of years have also seen the rise of independent explainer video production companies or digital agencies executing corporate video production projects. 

Many corporations and MNCs invest in video production companies to create the best-animated explainer videos due to their high business importance.

Let us take a look at the top 5 reasons why explainer videos are essential for your business:

• Explainer Videos Capture Attention Quickly

Only a handful of people love reading a wall of text. Even if the content is good, nobody is going to read pages of it! People want an easy and exciting way of understanding content. Explainer videos give them what they want. These videos are not more than 1 – 2 minutes and quickly explain the concept to its audience. Every promotion, video production company aims at making explainer videos that are catchy, creative and simple to grasp. The continuous flow of information and some ambient background music can quickly put the audience in a calming and attentive state.

2. Easily Explain Complicated Ideas

Text content is tricky at times, as different people can interpret it in different ways. There is no such problem with explainer videos as they explain ideas creatively and animatedly that everyone can understand. As a corporate video production company in Andheri, we focus on creating corporate explainer videos that help you connect better with your potential clients by explaining what you can do for them and why you are the best in business.

3. High Conversion Rates

85% of people are more interested and likely to buy a product once they interact with an accompanying explainer video. Best explainer videos help budding business owners keep a tab of the number of website visitors that become customers. Explainer videos help keep track of what product or service potential and existing customers are interested in via displaying the number of views on every video.

4. Make Your Pitch More Creative

Let’s face it; a paper pitch can be boring at times! You can liven up your pitch by investing in animated explainer videos. A well-produced business video with a strong script and appealing visuals captures the attention of your audience immediately. Animated videos are a boon for companies having a complicated product or service.

5. Showcase Your Business’s Personality & Easily Shareable

What makes an animated explainer video so advantageous it’s easily shareable characteristic. You can easily share it on youtube, where more people are likely to watch it and share it on the internet.

Before investing in your products/ services, customers are curious to know your brand’s personality and animated explainer videos communicate it properly. They are very beneficial for an online business where the customers have little direct contact. These videos help gain trust in your business and its products and create a virtual connection between you and your online audience.

The list of benefits that animated explainer videos bring out for your business is endless!

 They are trendy, modern and help your business connect with the younger audience and promote your products and services in a creative and fun manner.

The post 5 Reasons Why Explainer Video Are Important For Your Business appeared first on PODS.

Do’s for an exponential explainer video

Keep it sharp and crisp: A video that is more than 2 minutes is a big no as the attention span of people drops at the two minutes mark. You can save a lot of money by making a short video that is engaging and entertaining. The longer the length of your video, the lesser will be the people who stay back as it is not some story instead it is an explainer video. An animated explainer video company will help you to put together a video crisp and concise and arrowed down to the point.

Prioritize the value propositions: Have you ever opened a website to learn more about a product that you are planning to buy and after a couple of minutes go away from the website completely frustrated because you couldn’t find anything useful there? I have. When people search for something online they want clear-cut and precise answers, that too when they are exposed to a brand for the first time. You have to start making the video with a strategy and explain only what is needed.

Autoplay and mute play: the videos with the auto-playing option offer a website with immediacy and a dynamic vibe. It starts playing as soon as the website is opened; straightaway gives the customer information about your brand. But you have to inform the explainer video production company that the video must be quiet and not annoying. Here are some tips to follow while using the autoplay feature:

• the video must be short, simple and eye-catchy
• avoid too much motion and fast transitions as it might confuse the audience and distract them
• Disable the sound of the video and let the audience decide.

Don’ts to avoid explainer videos pitfall

Don’t have too many goals: This is a standard remark that still identifies one goal and the video should revolve around that idea. Do you want to rank better on SERP or increase the conversions? Set your goal and explain it clearly to the animated video production companies so that they can stick to the point. This makes measuring results easy.

Avoid foregoing without a well-written copy: Though the explainer video is going to take the center stage, the written copy of the video will be an important backup. The written copy will enhance and complement your content. The written copy will guide the audience throughout the video. Also, a great content copy will help you improve the site in terms of SEO.

Bottom line

If you want your website to host the best animated explainer videos, all you have to do is get the help of the best video production company to guide you and frame each part of the video.

The post Do’s & Don’ts Of Perfect Explainer Video On Your Website appeared first on PODS.