Digital When a leading player in the beverages market decides to embark on the journey of forward integration and launch a new range and reposition the brand, the voyage is a whole new world, a whole different business. The challenge is to carry-forth the high brand equity as a leading provider of good quality products and also to create a new brand image that is relevant in the end consumer space. Davat Beverages required traversing the journey, facing every hurdle seamlessly.
DAVAT was seeking to launch a new range of Fruit beverages and Cans and also to revamp their retail hold and visual language as a company with spoke of a quality beverage provider. We as their agency were given the task of launching the products, right from inception to the final stage.
We crafted the nomenclature, brand identity, provided the art-direction, managed the launch campaign from end-to-end along with media planning and created their website.
Marketing Collateral :
We worked on the TAG LINE of the brand to initiate a brand recall. The audience was rural hence the approach had to be aspirational yet in tune with the brands ideologies.
‘MastiUnlocked’ was the buzz word!
A series of hoardings/posters/rural marketing initiatives were designed for the brand to reach in time for the summer of 2019!
Digital Marketing :
Social Media connections were instigated and Influencer reach tapped and engagements with masses explored! A steady awareness building campaign in regions close to the brand market was instigated and continues today.
Films and Video :
A product for the masses does not leave room for any stone to be left unturned. The story of DAVAT continues…