Davat Beverages

When a leading player in the beverage market decides to embark on the journey of forward integration, launch a new range, and reposition the brand, the voyage is a whole new world and a whole different business. The challenge is to maintain high brand equity as a leading provider of good quality products and also to create a new brand image that is relevant in the end consumer space. Davat Beverages required traversing the journey and facing every hurdle seamlessly.

As a creative advertising agency based in Mumbai, we were involved in launching the new range of Davat Beverages and reimagining its visual language. This meant the brand had to maintain its position as a quality provider while opening up to mass audiences.

The Project: A New Range of Fruit Beverages and Cans

DAVAT wanted to introduce new varieties of Fruit drinks and Cans and redesign its retail outlets. As the chosen advertising agency in Mumbai, we were given the mandate to handle the entire process, from conception to the final stage.

We also created the brand nomenclature, designed the brand identity, gave art direction, led the end-to-end launch campaign, and handled media buying. As the top brand design agency in Mumbai, we ensured that every little detail was in sync with their business objectives.

We crafted the nomenclature, brand identity, provided the art-direction, managed the launch campaign from end-to-end along with media planning and created their website.

Branding and Communication Strategy:

We came up with a tagline that would strike a chord with the rural audience yet something that the brand ideology called for.

‘MastiUnlocked’ was the buzz word!

Our team at PODS Solutions designed a set of hoardings, posters, and other initiatives for the brand, getting everything ready for summer 2019.

Social Media and Influencer Reach

As a top digital marketing agency in Andheri, we engaged influencers and used social media to raise brand awareness. A steady rise in awareness and consumer following in the brand market, leading to demand exceeding the supply, speaks of the ROI achieved. Our marketing strategy enabled Davat Beverages to expand into a larger market and outperform its supply capabilities.

Our Digital Marketing Strategies

Films, Video, and Storytelling:

A product for the masses leaves little room for any stone to be left unturned. We created a corporate film and many product commercial films to help them communicate their brand message and maintain long-term consumer engagement. As a leading brand consultant in Mumbai, we identified narrative as a critical tool for brand growth.

Marketing Collaterals/ Advertising :

From name creation to go-to-market, our expertise in packaging design and communication ensured that the brand’s visual appeal was ideally aligned with the target demographic. As a leading product packaging design agency, we aimed to create packaging that would stand out on store shelves and resonate with customers.

This was important to Davat Beverages’ posture as a potential market leader.

Continued Growth

Davat Beverages continues to grow with new products and the ever changing customer demands and us in-step with their growth! We monitor their progress to ensure their communication and branding remain current.

The story of DAVAT continues…